Brightside Farm Sanctuary in Tasmania was awarded the People’s Choice Award of $10,000 for their project to construct a ‘Compassion Trail’. The trail leads visitors and school students through paddocks and animal habitats, giving them an insight into the animals lives, providing information and photographs detailing the cruel facts about factory farming and encouraging people to make more humane choices. The launch of the ‘Compassion Trail’ was detailed in Tasmanian newspaper The Mercury.