PetRescue was awarded a $10,000 grant for the project ‘Where do puppies come from?’.  This project was a two month long public awareness campaign, aimed at shedding light on puppy farming practices, empowering consumers to make more ethically informed choices about buying pets. The campaign was run on ninemsn’s free email service, Hotmail, and directed people to their website.  ‘Where do puppies come from?’ made a significant impact on the public and media, and led PetRescue to team up with Pet Stock stores to offer an adoption service for abandoned animals, as an alternative to selling puppies and kittens.