The Animals Australia ‘www.savebabe.com’ billboards were part of a public awareness campaign designed to raise the community’s awareness and understanding of the widespread use of sow stalls and other intensive farming practices. The billboards prompted the public to logon to the campaign website ‘www.savebabe.com’ to learn about how pigs suffer in intensive confinement and then encouraged consumers to make informed ethical choices in an attempt to promote the adoption of alternative pig housing systems. This $10,000 grant also funded the distribution of over 50,000 information leaflets, which prompted hundreds of public enquires from individuals seeking Animals Australia information packs. To view one of the billboards from the campaign, click the ‘download’ icon below.

http://www.animalsaustralia.org/media/press_releases.php?release=41