People Against Cruelty in Animal Transport (PACAT) received a $15,000 grant to support a major advertising campaign exposing the myths of the live export trade with a specific focus on the transport of sheep in ships from Fremantle to the Middle East. This grant funded a major PR campaign exposing the myths of the live export trade which included a series of print ads in the Saturday Western Australian newspaper exposing the myths surrounding the export trade. This publication has a viewership of one million people each week and is distributed throughout the state. This print media message was reinforced with a series of billboards around the city of Perth. To see one of the billboard designs click the download link below.