The RSPCA Queensland developed a successful education campaign about broiler chickens with their $10,000 Voiceless grant. Titled ‘Choose to End Cruelty’, the campaign used a confronting image of chickens squashed together in a cube, aimed to give audiences a stylised representation of the cramped living conditions experienced by chickens confined to broilers. This image, together with text, was reproduced on outdoor campaign posters, bumper stickers, Avant cards, t-shirts, and a dedicated microsite. The campaign also featured radio advertisements, information packs and a petition with 3,500 signatures that were presented to state parliament calling for a review of the Codes of Practice for Animal Welfare. To view an Avant Card that supported the campaign, please click on the download icon below.

http://chickenrights.rspcaqld.org.au/learn