Animal Liberation received a $15,000 grant to develop two creative and engaging TV commercials to inform consumers about battery hens. Animal Liberation sourced pro-bono talent and professional production, aiming to capitalise on the growing public awareness around the issues of caged eggs. The powerful ads were shown on prime time morning television around Christmas and again during peak rating periods in March 2010. As a result, many members of the public contacted Animal Liberation with positive feedback.  ABC’s Midday Report ran a story about the ads featuring actual footage filmed inside a battery farm.  Release magazine wrote an article in response which were featured on the ABC’s Gruen Transfer. To view a copy of the image, please click on the download icon below.

http://www.youtube.com/watch?v=PWftoTwhH_E