Lawyers for Animals (LFA) received a grant of $15,000 to produce a series of ads to run in the MX commuter newspaper, that encouraged readers to consider the animal welfare implications associated with the consumption of animal products. The ads ran in Sydney and Melbourne, prompting consumers by interjecting with their ‘before you buy that’ slogan encouraging people to stop and think about the implications of their purchase before they make it. The campaign addresses key issues of animal welfare surrounding the suffering of pigs, chickens and dairy cows before redirecting consumers to the LFA website for further information. In time with the publication of these advertisements, traffic to the LFA website increased to an all-time high during the month of May 2010. To view two of the adverts from the series please click on the download icon below.